GLD Collaborates with Lil Durk for New Jewelry Collection”Only The Family” celebrates community with a selection of pendants, necklaces, and bracelets.

 

 

Jewelry brand GLD, known for its high-profile collaborations, is continuing its legacy by teaming up with Lil Durk for a new collection. Based in Miami, GLD has previously partnered with A$AP Rocky, Wiz Khalifa, and Trippie Redd to create unique accessories. This month, they add Lil Durk to their roster with the launch of the “Only The Family” collection.

 

 

Designed to champion authenticity and individuality, the collection aims to inspire the next generation of musicians through Lil Durk’s story. Comprising eight pieces, it narrates the rapper’s journey from the South Side of Chicago to chart-topping success. This blend of narrative and style encourages wearers to embrace their unique life stories and aspirations.

“This collection is a homage to our roots, our growth, and the family we’ve built along the way,” shares Lil Durk. “It’s an invitation to our fans to share in this journey, to wear these pieces as symbols of resilience, unity, and personal growth.”

 

Each piece is crafted with 14k gold and hand-set stones. Standouts include the OTF Family Pendant and the OTF Baguette Pendant, both featuring Lil Durk’s “Only The Family” monogram to foster a sense of belonging. The OTF Logo Pendant and Paint Logo Pendant also showcase this distinctive emblem. The Almost Healed Pendant highlights personal and collective healing with a jewel-encrusted portrait of Lil Durk. The collection also includes the OTF Baguette Infinity bracelet and necklace, representing everlasting bonds with a string of diamonds. Additionally, the Baguette Crescent Moon Pendant, inspired by a custom piece in Lil Durk’s collection, rounds out the line.

Campaign imagery features Lil Durk alongside his OTF artists Doodie Lo and DJ Bandz, captured by photographer Dana Scruggs. Her distinct perspective from Chicago’s South Side, shared by Lil Durk and his OTF family, brings the collaboration to life, showcasing each artist’s personality with GLD’s striking designs.

“This campaign invites consumers to wear our pieces as a representation of their own stories, intertwined with the ethos of OTF and GLD,” says GLD founder and designer Christian Johnston. “It’s this personal connection, this feeling of being part of the narrative of hustle and success, that sets GLD apart. [We] foster a community where each piece is a tangible link to the family we’ve built with our collaborators.”

Since its inception in 2015, GLD has become the go-to brand for style and quality, attracting a loyal celebrity clientele that includes Snoop Dogg, Lil Nas, and Cardi B. The brand’s reputation is bolstered by its lifetime guarantee on each piece.

GLD and Lil Durk’s partnership extends beyond the “Only The Family” collection. They will also launch a career program for twenty Chicago high school students, offering them opportunities to explore college and career paths at St. John’s University in New York.

Prices for the “Only The Family” collection range from $148 to $229 USԀ. Each item can also be made in solid 14k gold, priced between $12,500 and $50,000 USԀ. For more information, visit GLD.com.