Snoop Dogg, the rap legend, has been a style chameleon for over three decades, evolving alongside his music. From bringing G Funk to the mainstream in the 90s to exploring reggae as Snoop Lion, his style mirrors his diverse career.

Known for custom gear and a clothing line, his fashion journey is as iconic as his music. As we celebrate his new album, “Snoop Dogg Presents Algorithm,” let’s revisit some of his unforgettable looks from the 90s to the 2000s.

The “Gin and Juice” music video, 1994

After leaving his mark on Dr. Dre’s “The Chronic,” Snoop Dogg’s solo debut, “Doggystyle,” played a crucial role in popularizing G-funk and West Coast hip-hop in the 90s. The album produced hits like “Who Am I (What’s My Name?)” and “Gin and Juice,” earning Snoop his first Grammy nomination.

In the music video for “Gin and Juice,” he sported a Pittsburgh Penguins hockey jersey—a unique choice at the time. This distinctive style has become Snoop’s signature, evident in a 2021 photo where he proudly wore an Oilers jersey, captioned, “On my Gretzky shit.”

At the MTV MVAs, 1996

Of course, on the occasion of the MTV VMAs, Snoop rolled up to the red carpet wearing his swankiest suiting. Earlier that year, the rapper, known for his casual style, dabbled in red carpet suiting at the American Music Awards. But it was nothing like this.

Opulent and experimental, Snoop’s VMAs suit takes in pinstripes, an inverted peaked lapel collar, and a bowler hat. The rapper attended both events with his friend and Death Row labelmate, Tupac Shakur, who was tragically killed later that year.

At the Billboard Music Awards, 1999

Three years later, Snoop Dogg opted for a more casual red carpet appearance at the Billboard Music Awards, donning a Dickies suit paired with a personalized Dogghouse Records letterman jacket and Converse sneakers.

This ensemble pays homage to the rapper’s recently established record label, drawing inspiration from his early career aesthetics, notably the workwear suit featured in the “Who Am I (What’s My Name?)” music video.

At the BET Awards, 2002

During the early 2000s, Snoop Dogg elevated his fashion, adopting a more “pimpish” style. Whether gracing the Grammys stage, the silver screen, or the set of the “P.I.M.P.” music video, Snoop embraced lavish attire, featuring mink, marabou, three-piece suits, and fedoras. His signature look often included a bedazzled chalice and cane, exemplified in this snapshot from the 2002 BET Awards.

On Jay Leno, 2003

Discussing Snoop’s style during the Y2K era wouldn’t be complete without acknowledging his vast and remarkable assortment of tracksuits. Whether adorned in blue velvet Lakers attire or donning pieces from his personal clothing line, the rapper effortlessly showcased the early version of athleisure, always paired with stylish shades, on late-night talk shows and concert stages alike.

At the Spike TV Video Game Awards, 2004

This ensemble encapsulates quintessential Snoop style, merging elements from his 90s and Y2K eras — a graphic tee and workwear pants paired with a floor-length mink coat.

In the “Drop It Like It’s Hot” music video

In 2004, Snoop Dogg collaborated with Pharrell to release one of the most iconic rap singles of the decade. Produced by the Neptunes, “Drop It Like It’s Hot” quickly climbed to the top of the Billboard Hot 100, gaining instant popularity for its minimalist production and Snoop’s effortlessly smooth lyrical delivery. In the accompanying music video, Snoop is spotted donning a custom ‘Long Beach’ jersey, paying homage to his hometown where his journey in the music industry first took root.