Ice Cube expressed his profound gratitude towards Celtics star Jaylen Brown, dubbing him a “hero” for his decision to participate in the upcoming BIG3 All-Star game. Brown, who recently inked the richest contract in NBA history and boasts an impressive basketball resume, has now extended his influence by becoming the first current NBA player to join a BIG3 game.

Cube took to Twitter to commend Brown’s bold move, emphasizing the significance of his participation in bolstering the BIG3 league. By donning the BIG3 jersey for the All-Star showdown, Brown is actively contributing to the league’s success and showcasing his commitment to its growth. Cube expressed his enduring appreciation for Brown’s support, hailing him as a hero for his pivotal role in helping the league thrive.

The BIG3, a 3-on-3 basketball venture co-founded by Cube six years ago, has been a source of pride for the entertainment mogul. Despite facing challenges such as limited media coverage and sponsorship, Cube remаins dedicated to advancing the league’s stature. Brown’s involvement in the BIG3 All-Star game is expected to attract attention and generate publicity, potentially overcoming some of the league’s obstacles to expansion.

Cube views the BIG3 not as a competitor to the NBA, but rather as a complementary entity that can introduce innovative concepts and technologies to the basketball landscape. He initially conceived the league as a platform for former NBA players who still yearned to engage with the sport. For Cube, being able to provide a stage for basketball legends like Dr. J., the Iceman, and Rick Barry to showcase their skills once again is immensely fulfilling.

In essence, Brown’s decision to participate in the BIG3 All-Star game underscores his commitment to the growth of the league and solidifies his status as a trailblazer in bridging the gap between the NBA and alternative basketball platforms. Ice Cube’s gratitude towards Brown reflects the significance of his contribution to the BIG3’s journey towards success.