Never before has the crypto world stirred such intrigue in me, not since the notorious incident where an individual kidnapped a Bored Ape NFT named Fred.
Fred’s abduction marked the emergence of a high-profile criminal case within the NFT realm — a narrative that took an unexpected turn when the revolutionary Seth Green, known for his NFT TV show, successfully reclaimed his pilfered digital creation.
Now, Eminem and Snoop Dogg are injecting a dose of crypto drama into the mix, challenging Fred’s escapade with their own foray into the world of bitcoins.
In their latest collaboration, “From the D 2 the LBC,” the rappers unveil a music video that unfolds like an extended Super Bowl commercial for the Bored Ape Yacht Club.
Both Eminem and Snoop Dogg proudly wear the club’s membership badge, the latter having previously dropped an EDM single titled “BAYC” earlier in the year, a composition that resonates with the vibes of a tourist club in Prague.
The new single celebrates the joys of indulging in copious amounts of weed, to the extent that the artists metamorphose into animated primates during a smoke-filled session in the recording studio.
Directed by James Larese, the music video aims for a hallucinogenic and cool ambiance, reminiscent of the delicate and artistic allure I once associated with reblogging Tumblr photos of people blowing smoke rings back in 2011. Yet, what truly stands out in this collaboration are the Pinterest-style stoner lyrics, artfully adapted for this single by two affluent rappers with nothing to lose and NFTs to peddle.
Moving beyond the stoner theme, Snoop Dogg’s contribution, though not as immersed in the world of cannabis, is just as corny as Eminem’s verses — or, generously speaking, “bars.” Perhaps an attempt to subvert expectations, their collaborative effort feels like a playful endeavor. One noteworthy line from Snoop deserves mention: “Mom all mad, kids all sad; damn, my bad.” This line exudes a certain energy reminiscent of the “I’m not a rapper” character from the YouTube parody Supa Hot Fire — The Rap Battle Parody, a video that held a special place in my heart during middle school.
It’s fitting that Eminem and Snoop Dogg have joined forces for an NFT-inspired music video featuring a song that, while undeniably corny, is filled with throwbacks to the past. As the crypto market experiences a downturn, their strategic move seems to be aimed at selling these digital tokens to individuals who, in all likelihood, once pinned stoner quotes to their Pinterest boards.