Snoop Dogg Collaborates with San Antonio Company to Launch CBD-Infused Beverage Line

Snoop Dogg, the renowned rap icon, has entered a unique partnership with San Antonio-based Hill Beverage Co., introducing a new line of hemp-derived and CBD-infused beverages named “Do It Fluid.” This collaboration marks a fresh venture into the cannabis beverage industry.

Available for purchase at HillBeverageCo.com and DeathRowCannabis.co, Do It Fluid aims to provide a distinct experience, offering an alternative to alcoholic drinks and traditional smoking. Geared towards consumers aged 21 and older, these canned beverages promise “a new high,” combining the essence of hemp and CBD for a unique consumption experience.

Snoop Dogg expressed enthusiasm for the collaboration in a press release, highlighting Hill Beverage Co.’s vision for cannabis beverages as the perfect fit for his evolving interests. The rapper emphasized that the partnership resulted in an all-natural and delightful alternative, catering to fans seeking a cannabis-infused option for various occasions.

The Do It Fluid line features four flavors: Blood Orange, Blue Razz, Cherry Limeade, and Peaches N Honies. The beverages are available in 8-ounce Delta-9 THC + CBD blend mini cans priced at $5.99 and 12-ounce CBD-only slim cans at $4.99 each.

Snoop Dogg praised Hill and his team for their extensive knowledge of both the beverage and cannabis industries, ensuring the creation of a product that meets the desires and needs of consumers. The rapper’s collaboration with Hill Beverage Co. represents a seamless alignment of creative energies.

Jake Hill, CEO and founder of Hill Beverage Co., expressed his long-standing interest in the cannabis industry, emphasizing the company’s dedication to innovation. Hill, who hails from San Antonio, conveyed his initial nervousness about collaborating with Snoop Dogg but commended the rapper’s humility and collaborative spirit.

The Do It Fluid ingredients include carbonated water, fruit juices, hemp-derived CBD, and vitamin C. Hill emphasized responsible consumption and likened the psychoactive effects to those experienced when drinking beer, highlighting the importance of avoiding impaired driving.

Compliant with federal guidelines, the hemp-derived and CBD products contain 0.3 percent or less of THC, making them legal at the federal level. Hill assured consumers that Do It Fluid adheres to these regulations, offering intoxicating effects with a low level of CBD and THC compared to typical CBD products.

Currently available for direct-to-consumer purchase online, Hill Beverage Co. plans to expand the distribution of Do It Fluid in 2024. The company aims to make the beverages accessible at approximately 4,000 stores in Texas, as well as retailers in Alabama, Chicago, Georgia, and the New York area in the first quarter of the upcoming year.