Earlier this year, Snoop Dogg caused a stir on the internet when he announced his decision to give up smoking. However, it turned out to be a clever publicity stunt to unveil a revolutionary smokeless outdoor barbecue pit.

It seems that Snoop is not just venturing into marshmallow-grilling; he is exploring smokeless and healthier methods for cannabis consumption.

Today, Snoop Dogg is launching ‘Do It Fluid,’ a series of Һemp-infused beverages in collaboration with Hill Beverage Co. and his iconic Deаth Row Records.

Speaking to Los Angeles magazine, Snoop expressed his motivation, stating, “As we all keep living and realizing ways to keep ourselves healthy, I wаnted alternatives to smoking that would still get my fans where they need to be. We wаnted to keep those discriminating customers in mind with Do It Fluid because not everyone gets down with lighting up.”

Do It Fluid offers four enticing varieties: Cherry Limeade, Blue Razz, Blооd Orange, and Peaches ‘n Honies. Each variant is available in two cannabis options: an 8-ounce can with 5 mg of CBD and 3 mg of Delta-9 THC, or a 12-ounce can with 25 mg of CBD.

Snoop Dogg claims that Do It Fluid is the sole cannabis beverage on the market, providing the same high without the need for smoking and asserting itself as a healthier alternative to other Һemp-infused drinks. He highlights that many infused drinks lack real fruit juices, but with Do It Fluid, flavor is prioritized, resulting in an exceptional taste that surpasses other infused beverages.

Snoop’s quest for the perfect Һemp-infused beverage led him to Jake Hill, CEO and co-founder of Hill Beverage Co., and Grow Automations, a startup specializing in environmental automation technologies. Jake Hill explains the nano-emulsification technique employed in Do It Fluid, ensuring rapid absorption into the bloodstream for a quick and pleasant high.

One of Snoop’s favorite aspects of the drink is its mild and enjoyable high, thanks to Jake’s research in nanotechnology. Whether the effect is more Indica or Sativa-dominant depends on the individual’s activity. According to Hill, “You’re going to feel happy and social, you’re not going to feel the anxiety if you’re in an active mood.” He adds that winding down quickly is achievable, and consuming one before bed can lead to a restful sleep.