Snoop Dogg expresses gratitude to his son, Cordell Broadus, for introducing him to innovative revenue streams.

In a recent revelation on the Business United podcast, the California native disclosed that Cordell, aged 26, played a pivotal role in acquainting him with the realm of NFTs (Non-Fungible Tokens).

“My son, he’s the one who spoon-fed me and groomed me to this,” Snoop shared with Business United. Initially facing challenges with unauthorized use of his name and likeness, Cordell guided him to adopt a positive approach.

Snoop explained, “He called me, he said, ‘Pops, it’s what you can’t do. You can’t be mad because if they’re using your face and your likeness, they love you. They just don’t know how they get in touch with you. So what you should do is reach out to them and say thanks or good looking out, or do you want to collaborate?’”

Recognizing the need for a game-changing strategy after reaching a billion streams on Spotify, Snoop, with Cordell’s assistance, strategized to earn $45,000 from these streams. The initial step involved removing his music from platforms known for inadequate compensation. Instead, he envisioned a Death Row app, creating a platform similar to Amazon, Netflix, and Hulu, while concurrently exploring the metaverse concept.

In 2022, Cordell Broadus, a Web3 entrepreneur, entered a partnership between the Champ Medici Arts Fund and the Tezos Foundation. This collaboration enabled him to allocate a $1 million fund to support emerging artists on the Tezos blockchain. Broadus emphasized his long-standing advocacy for blockchain technology and expressed confidence in its enduring relevance.

“My mission has always been to support up and coming artists and to provide access to innovative forms of artistic expression especially for minority groups,” Cordell stated. The Champ Medici Arts Fund’s inaugural recipient is the Rush Philanthropic Arts Foundation, committed to addressing disparities in arts and exhibition opportunities for people of color. Cordell’s fund aims to impact artists seeking technological avenues for their work, fostering future collaborations within the Tezos ecosystem.