Travis Scott causes a stir with his $201,000 Royal Oak watch design With Audemars Piguet

Audemars Piguet consistently embraces innovative collaborations that redefine luxury watchmaking. In the 2000s, the brand made waves by partnering with Jay-Z for a groundbreaking Royal Oak, and a decade later, they joined forces with LeBron James to create his signature timepiece. 

Continuing their trend of inventive collaborations, Audemars Piguet has ventured into the realm of pop culture, collaborating with GQ Man of the Year, Travis Scott.

Renowned for sporting Audemars Piguet’s bold Royal Oaks, Travis Scott has now taken his creativity to the next level by crafting his own distinctive version of the iconic watch. The latest creation, named the Royal Oak “Cactus Jack” Edition, affectionately dubbed “The Chocolate AP” by Scott, is a masterpiece that encapsulates opulence and innovation. 

Scott’s vision for the watch seems to encompass every conceivable feature, as if he meticulously selected from Audemars Piguet’s extensive repertoire of capabilities, saying, “One of each, please.”

The Royal Oak “Cactus Jack” Edition boasts a perpetual calendar, skillfully tracking the day, date, and month with precision, requiring no adjustments until the year 2100. Enhancing its allure, the watch features a captivating moon phase indicator. 

The openworked design allows the wearer a mesmerizing view of the intricate machinery within. True to its playful nickname, the watch is meticulously crafted from brown ceramic, marking Audemars Piguet’s continued exploration of this avant-garde material. With a retail price of $201,000, “The Chocolate AP” stands as a testament to Audemars Piguet’s commitment to pushing the boundaries of watchmaking and creating timeless pieces that merge artistry with functionality.