The halftime music at the Տᴜper Bowl holds equal importance to the game itself.
Recently, a captivating teaser featuring renowned artists such as Eminem, Snoop Dogg, Mary J. Blige, Kendrick Lamar, and Dr. Dre was unveiled. Adding to the allure was a luxurious lowrider, which belonged to Chris Mills, the owner of Stealth Motorworks based in Van Nuys.
Mills, a skilled craftsman specializing in custom vehicles, received a request regarding a commercial project. To his surprise, he discovered that the advertisement was for a Տᴜper Bowl LVI ad and that his friend Snoop Dogg would be the one driving the lowrider.
In the glossy video directed by F. Gary Gray, Snoop performs a skillful U-turn in the sleek black lowrider, beckoning the artists to SoFi Stadium. Mills enthusiastically remarked, “The final product turned out to be truly extraordinary. It has become an iconic commercial.”
As a member of the Selfmade SoCal vehicle club, Mills proudly reveals that he personally transported the car on a trailer bed for the scenes involving Snoop.